As the world’s fourth-largest motorbike market with some 50 million vehicles in circulation, Vietnam is under pressure to transition from petrol to electric in response to air pollution and climate change.

In H1, sales of major motorcycles in Vietnam reached 1,284,291 units, an increase of 77,419 units, corresponding to a 6.4 percent rise compared to the same period in 2024, according to the Vietnam Association of Motorbike Manufacturers (VAMM).

As July approaches, many popular motorcycle models are experiencing price cuts at dealerships. The widespread price reduction has created opportunities for buyers to own a bike at attractive costs.

Vietnam’s premium motorcycle market is contracting under mounting regulation and rising expenses.

Vietnam sees 673,055 motorbikes sold in Q1 2025, averaging 7,500 per day.

Ducati has clarified that its Hanoi showroom is not closing permanently but will temporarily stop displaying new models, while maintenance and repair services continue.

Vietnam is on track for a transportation shift, with car sales projected to overtake motorbikes after 2035. The World Bank expects the market to grow to 54 million cars by 2050, fueled by rising incomes and EV adoption.

The widespread use of motorcycles in Vietnam, accounting for 85-90% of road traffic, underscores the need for enhanced safety measures, officials and experts stress.

Vietnam’s motorcycle market has shown positive signs after a period of stagnation, expected to heat up in the year-end peak shopping season.

Honda continues to maintain its dominant position in the market with sales of 554,805 motorbikes in the third quarter of this year, equivalent to an 80.8 per cent market share.

Motorbike prices are still low because of high inventories, and dealers are running big sale promotions to attract more buyers.

Vietnam boasts the largest share (96%) of motorbike and moped users among passenger vehicles of all types compared to other countries in Southeast Asia, according to Seasia Stats.

In the first half of 2024, Vietnam's domestic enterprises manufactured approximately 1.45 million new motorbikes.

The Vietnamese motorbike market is quiet as demand is weak. However, motorbike dealers are still quoting high selling prices which are even more than manufacturers' suggested retail prices (MSRP).

Vietnam remains the world's leading motorbike market, with over two-thirds of adults owning two-wheeled vehicles.

Despite motorcycle sales continuing to decline in the first quarter of the year, the nation remains the second largest motorcycle market in all of Southeast Asia and the fourth worldwide.

This shift was driven by several factors, including a decline in market demand and a need for innovation and differentiation.

Manufacturers are engaging in price competition, and dealers are proactively reducing prices on various motorcycle models, ranging from a few million to tens of millions of VND, depending on the model.

In stark contrast to the same period last year, the going rate of numerous scooter models in the Vietnamese market has demonstrated remarkable steadiness.