The legendary Italian scooter brand, Lambretta, has officially returned to the Vietnamese market, marking a significant milestone in the high-end scooter segment.

With a heritage spanning more than 70 years, Lambretta is making a statement with three standout models: the X125, X300, and G350.

Recently, a privately-owned dealership in Thu Duc City, Ho Chi Minh City, began importing Lambretta scooters from Thailand. The bikes quickly attracted attention and sold out soon after arriving.

Du Toan, a Hanoi-based seller of Lambretta models, said that while the brand is still relatively new to many Vietnamese consumers, its compact size, 124.2cc engine, and electronic fuel injection system have already drawn a wave of buyers.

A unique design with a premium price

The scooters stand out with their hexagonal LED headlamps, semi-digital displays, and ABS braking systems on both front and rear wheels.

Prices range from over 90 million VND to 170 million VND (approximately 3,650–6,900 USD), positioning Lambretta firmly in the premium scooter segment.

In terms of pricing, Lambretta competes directly with models like the Honda SH 150i ABS (priced from 98–100 million VND or around 3,970–4,050 USD), Piaggio Medley S 150 (about 94 million VND or 3,800 USD), Vespa GTS Super 150 (around 115 million VND or 4,650 USD), and higher-end models such as the Vespa GTS Super Tech 300 and GTV 300 (approximately 158.6 million and 159.8 million VND respectively, or about 6,400–6,450 USD).

"Currently, there’s only one official distributor in Ho Chi Minh City. Due to limited imports, many customers have to place deposits and wait for their scooters," Toan said.

A strong comeback in a competitive market

Industry insiders believe that Lambretta's return has energized Vietnam’s premium scooter market.

Despite its higher-than-average pricing, the brand is attracting attention and directly competing with Vespa and Honda SH - two names that have long dominated this space.

In Vietnam, imported motorcycles from Thailand are typically more expensive than locally assembled models.

This is mainly due to shipping costs, import taxes, and restrictive distribution strategies, which often result in limited supply.

Most Thai imports fall into the mid-to-high-end segments, recognized for their sophisticated designs, superior finishing, and modern features.

Because of these differences, even with price tags ranging from several thousand to over ten thousand USD, these motorcycles still appeal to buyers seeking distinctive styling and a sense of personal identity.

Bao Ngoc