The Vietnam Automobile Manufacturers Association (VAMA) and the Vehicle Importers Vietnam Association (VIVA) jointly announced the decision after assessing current market conditions and feedback from industry members.

“After evaluating the economic situation, we foresee 2025 remaining a challenging year for Vietnam’s auto manufacturing, assembly, and business sectors. Furthermore, many members are not ready and lack sufficient new products to showcase at an event of this scale,” a VAMA representative said on behalf of the organizing committee.

The show is expected to return in 2026 with a larger scale and a completely revamped format. The event will feature advanced interactive technology, unique experiential spaces, displays of both cars and motorbikes, as well as smart mobility solutions, green technology, charging infrastructure, financial services, and supporting industries.

Vietnam Motor Show, organized annually around October by VAMA and VIVA, has been the nation’s largest auto industry event for more than 20 years.

In 2023, the event was also postponed due to a sluggish post-pandemic recovery and a lack of new product launches from major brands, amid market turbulence.

Although it returned in 2024 in Ho Chi Minh City, the show no longer attracted long-time premium participants such as Mercedes-Benz, BMW, Lexus, Audi, Volvo, Volkswagen, or domestic manufacturers like VinFast, Hyundai, KIA, and Mazda. Instead, it was dominated by more affordable brands from China.

Given the challenging business climate in recent years, many automakers have shifted from spending tens of billions of VND (millions of USD) on large-scale exhibitions to more targeted marketing strategies, offering greater incentives and arranging real-life customer experiences.

Hoang Hiep