With a desire to support young people in realizing their dreams, Number 1 and Den continue to spread the message “Fuel your energy – Sustain your passion,” inspiring youth to live positively and stay committed to their goals.

Den, one of Vietnam’s most influential rappers, is known for his poetic lyrics and deeply introspective storytelling. Rising from humble beginnings, he earned a devoted following with songs that speak to life’s struggles, dreams, and self-discovery. His distinctive style - raw yet sincere - has made him a symbol of resilience and artistic authenticity among Vietnamese youth. From performing underground tracks to headlining major stages, Den has become more than a musician: he is a cultural icon whose music encourages young people to stay true to their path.

Den – A 15-year journey of inspiration

Den’s pursuit of his musical passion is a moving tale of perseverance.

Once a manual laborer, Den started out in jobs far removed from music. But he never gave up on his dream.

After each exhausting workday, he would return to his modest room and pour his soul into writing rap lyrics - infusing each verse with relentless energy and heartfelt emotion.

This tireless devotion gave rise to songs that resonated deeply with millions of young listeners.

His 15-year journey with music is living proof of the message: “Fuel your energy, sustain your passion, and become the best version of yourself.”

It affirms that talent alone is not enough - only with energy and enduring passion can one push past limits.

This mindset harmonizes with the philosophy of Number 1: “Nothing is impossible” when you remain persistent and determined in chasing your dreams.

Number 1 – Over two decades of fueling passion

If Den symbolizes the tireless pursuit of passion, then Number 1 has spent more than 20 years devoted to energizing the Vietnamese people on their journey toward achievement.

More than just an energy drink, Number 1 has become a reliable companion for millions of young dream-chasers across the country.

From the red flag flying on Mount Everest in 2008 to female runner Vu Phuong Thanh’s grueling races across the Gobi Desert and the Arctic Circle, Number 1 has been there - present in extraordinary moments that showcase Vietnamese resilience: determined, bold, and always moving forward.

The “Sustain Your Passion” award has honored many inspiring young talents. It also cements Number 1’s role in nurturing young Vietnamese, empowering them to create value for their communities and society at large.

But the brand’s impact goes far beyond epic conquests.

Number 1 has long contributed to the community - building bridges, delivering clean water to remote areas, supporting thousands of struggling families, helping tens of thousands of underprivileged children, and accompanying science and social projects.

All these efforts share one common aspiration: to fuel every individual so they can pursue their passions and, together, build a stronger Vietnam.

Number 1 limited edition – A collectible symbol of passion

The collaboration between Number 1 and Den has deeply resonated with Gen Z, striking a powerful emotional chord.

The limited-edition Number 1 features a bold red-and-gold design with Den’s portrait vividly illustrated, embodying the product’s essence: distinctive, passionate, and resilient.

This collaboration has created a product that Gen Z is eager to collect - not just for its design, but for what it represents: a bold reminder that when energy flows, passion never fades.

Far beyond a simple beverage, the limited-edition Number 1 is a proud symbol of Vietnamese spirit - a spirit that never backs down, always moves forward, and dares to conquer any challenge.

Number 1's representative shared: “If the spirit of Vietnam yesterday was about protecting the nation, then today it's about daring to dream and building boldly. Young Vietnamese have the courage and endurance to overcome all limits.”

From Den’s 15-year journey of unrelenting passion to Number 1’s two-decade legacy of energizing youth, and the rising ambition of the new generation - these stories converge into one blazing fire.

A fire that represents the spirit of modern Vietnam: daring to act, steadfast in passion, and walking every day toward a dream - becoming a stronger version of ourselves along the way.

PV